B. Lukas

Marketing · 2000–2012

A researcher in the Science corpus: 4 papers; trusts 5 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

Whom B. Lukas trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. G. Balabanis
  2. Stephen Louis Vargo
  3. M. Beverland
  4. Robert F. Lusch
  5. Zeynep Gürhan‐Canli

Who trusts B. Lukas overall

  1. A. Grinstein
  2. Makoto Matsuo
  3. Nelson Oly Ndubisi
  4. S. Matear
  5. Kevin Zheng Zhou
  6. Jing Zhang
  7. C. Wang
  8. Johann Füller
  9. Albert Maydeu-Olivares
  10. Jing Li

Papers from B. Lukas's perspective

Ordered by how strongly the researchers B. Lukas trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Taking a Leadership Role in Global Marketing Management
  2. The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
  3. Cultural Variations in Country of Origin Effects
  4. Service-dominant logic: continuing the evolution
  5. Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis
  6. Competing through service: Insights from service-dominant logic
  7. Value Creation Versus Value Capture: Towards a Coherent Definition of Value in Strategy
  8. Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach
  9. On value and value co-creation: A service systems and service logic perspective
  10. Contextual Influences and the Adoption and Practice of Relationship Selling in a Business-to-business Setting: An Exploratory Study (Journal of Personal Selling & Sales Management)

Their papers