The effect of market orientation on product innovation

By B. Lukas, O. Ferrell. 2000

628 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/89197e4914444b63d289e8a385fc2f47bc23841c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Henry F. L. Chung
2. C. Wang
3. James R. Brown
4. Albert Maydeu-Olivares
5. Johann Füller
6. Kurt Matzler
7. Makoto Matsuo
8. W. Sofka

In Marketing

1. Johann Füller
2. Kurt Matzler
3. Albert Maydeu-Olivares
4. Makoto Matsuo
5. Nelson Oly Ndubisi
6. Margaret Jekanyika Matanda
7. Kevin Zheng Zhou
8. A. Grinstein

In Strategy and Management

1. Henry F. L. Chung
2. Daniel M. Shapiro
3. Margaret Jekanyika Matanda
4. Nelson Oly Ndubisi
5. Dong Chen
6. C. Wang
7. Jing Li
8. James R. Brown

Citations in the corpus

• Market orientation, brand investment, new service development, market position and performance for service organisations (2004, background): “The relationship between market orientation and innovation is supported by research that explicitly links the two (Atuahene-Gima, 1996; Han et al., 1998; Lukas and Ferrell, 2000).”
• Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value (2011, background): “Product innovation is defined as new products or services introduced to meet an external user or market needs (Damanpour, 1991) or as the process of bringing new technology into use (Lukas & Ferrell, 2000).”
• Relationship between entrepreneurship, innovation and performance: Comparing small and medium‐size enterprises (2012, background): “, 2011) or the process of bringing new technology into use (Lukas and Ferrel, 2000).”
• The role of predevelopment activities in the relationship between market orientation and performance (2004, neutral): “Not surprisingly, prior research reveals that market orientation is positively related to the number of new products introduced in the market place (Lukas and Ferrell, 2000) and to new product performance (e.”
• The impact of market orientation on product innovativeness and business performance (2003, background): “There is little research that conclusively demonstrates the effects of using new-to-the-market and new-to-the-firm product strategies (for exceptions, see Atuahene-Gima, 1995, 1996; Cooper, 1994; Lukas & Ferrell, 2000).”