Linking Service-Dominant Logic and Strategic Business Practice

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Theory of value co-creation: a systematic literature review (2014, background): “Some contributions have been detected in extant literature and could be fruitfully considered in a new effort to integrate co-creation and the management-oriented theory of value (Bowman and Ambrosini, 2000; Priem, 2007; Pitelis, 2009; Karpen et al., 2012).”
Value co-creation: concept and measurement (2014, background): “Personalization Personalization refers to the uniqueness of the actual or perceived use process, the value being contingent on individual characteristics (Etgar 2008; Karpen et al. 2012; Lemke et al. 2011).”
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014, background): “2010); thus fitting within the broader theoretical perspectives of consumer culture theory (Arnould and Thompson 2005), the service-dominant logic (Vargo and Lusch 2004, 2008; Karpen et al. 2012), and relationship marketing (Vivek et al.”
Value cocreation in service interactions (2015, methodology): “At the firm level, this translates into the firm’s ‘‘ability to enable its customers and other value network partners shape the nature and content of exchange’’ (Karpen et al., 2012: 28).”