Country‐of‐origin contingencies: Competing perspectives on product familiarity and product involvement
By A. Josiassen, B. Lukas, G. Whitwell. 2008
182 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/e391caa75746dac2e5b8ba4aee895dd3e49d42e7
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Adamantios Diamantopoulos
- A. Josiassen
- G. Balabanis
- Katharina Oldenkotte
- Nicole Koschate-Fischer
- Anne-Wil Harzing
- Haiyun Zhu
- Yung Kyun Choi
In Organizational Behavior and Human Resource Management
- A. Josiassen
- Adamantios Diamantopoulos
- Anne-Wil Harzing
- G. Balabanis
- V. Taras
- Bradley L Kirkman
- Julian Birkinshaw
- Arjen HL Slangen
Citations in the corpus
- Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity (2021, background): “…preexisting associative framework with which to identify with the brand, they may rely more heavily on endorsers’ characteristics as extrinsic cues in product evaluation (Josiassen, lukas, and Whitwell 2008) without much room to perceive and process the connection between the endorser and message.”
- Descending from the Ivory Tower: Reflections on the Relevance and Future of Country-of-Origin Research (2008, background): “…(e.g. Schooler, 1971) and the reasons why consumers often prefer domestic products (e.g. Shimp and Sharma, 1987) to include more sophisticated research issues such as products with multi-national origin (e.g. Li et al., 2000) and the congruency of these multiple origins (Josiassen et al., 2008).”
- Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay (2012, background): “We hypothesize that the strength of the COO effect may depend on the consumer’s familiarity with the brand involved (Josiassen, Lukas, and Whitwell 2008) and examine this relationship in both a low- and highinvolvement setting.”
- Explaining the product‐specificity of country‐of‐origin effects (2011, background): “Those categorisation theories have great potential for marketing researchers to provide insights into many disputes in the COO literature, such as halo assumption vs summary assumption ( Josiassen et al. , 2008”