Zeynep Gürhan‐Canli

Marketing · 2000–2012

A researcher in the Science corpus: 12 papers; trusts 4 researchers and is trusted by 50 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 33 citations into it; #398 of 6,289 by trust here, #144 by citations
• Sociology and Political Science — 27 citations into it; #2,417 of 22,756 by trust here, #3,091 by citations
• Social Psychology — 18 citations into it; #4,342 of 15,694 by trust here, #2,602 by citations
• Applied Psychology — 12 citations into it; #2,755 of 3,868 by trust here, #3,026 by citations
• Organizational Behavior and Human Resource Management — 12 citations into it; #1,410 of 8,741 by trust here, #944 by citations

Whom Zeynep Gürhan‐Canli trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Rohini Ahluwalia
2. Durairaj Maheswaran
3. Sankar Sen
4. Jennifer L. Aaker

Who trusts Zeynep Gürhan‐Canli overall

1. Durairaj Maheswaran
2. Sadrudin A. Ahmed
3. Piyush Sharma
4. Josée Bloemer
5. Tim Jackson
6. Carlos J. Torelli
7. D. O’Rourke
8. W. Elving
9. A. Josiassen
10. Kris Brijs

Papers from Zeynep Gürhan‐Canli's perspective

Ordered by how strongly the researchers Zeynep Gürhan‐Canli trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
2. When Good Brands Do Bad
3. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
4. Cultural Variations in Country of Origin Effects
5. Individualism and Collectivism
6. The Effects of Sales Message and Suspicion of Ulterior Motives on Salesperson Evaluation
7. The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
8. When Is Honesty The Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
9. Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures
10. Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?

Their papers

• The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective (2000) — 330 citations
• Determinants of Country-of-Origin Evaluations (2000) — 349 citations
• Effect of Regulatory Focus on Selective Information Processing (2012) — 112 citations
• Cultural Variations in Country of Origin Effects (2000) — 595 citations
• 'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations (2007) — 571 citations
• Base-Rate Information in Consumer Attributions of Product-Harm Crises (2012) — 111 citations
• The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations (2003) — 93 citations
• Knowledge creation in consumer research: Multiple routes, multiple criteria (2012) — 101 citations
• The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations (2006) — 1,413 citations
• When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk (2004) — 427 citations
• The social psychology of consumer behaviour (2002) — 326 citations
• Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts (2001) — 615 citations