The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

By Robert F. Lusch, Stephen Louis Vargo. 2006

1,815 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/55dba41ce3af27613f48002675ac03fdc2eeaadc

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

On the relationship between intellectual capital and financial performance: A panel data analysis on SME hotels (2018, background): “Resources are what actors can draw on for support (Lusch and Vargo, 2014), and they are generally classified as operand (i.”
The service system is the basic abstraction of service science (2008, background): “By contrast, in S-D logic, service is defined as the application of competences (knowledge and skills) for the benefit of another party (Vargo and Lusch 2006).”
Service-dominant logic: continuing the evolution (2008, background): “As noted in Lusch and Vargo (2006a), several scholars (e.g., Achrol and Kotler 2006; Gronroos 2006; Gummesson 2006) have pointed out that we were not as explicit about the interactive and networked nature of value creation and exchange as might be appropriate.”
A Systems Perspective on Markets: Toward a Research Agenda (2017, background): “…at markets as communication networks (Samli and Bahn, 1992), knowledge structures (Rosa, Porac, Runser-Spanjol, and Saxon, 1999), sign systems (Venkatesh, Penaloza, and Firat, 2006), practices (Kjellberg and Helgesson, 2007), complex systems (Giesler, 2008; Wollin and Perry, 2004) and…”
Exploring value propositions and service innovation: a service-dominant logic study (2014, background): “In the structured view of the service innovation process, “service is treated as a kind of good (subset of product)” (Vargo and Lusch 2006, p. 47) with embedded value providing both the customers and stakeholders, e.g. frontline employees, with little or no part to play in value creation and…”
The collaborative economy and tourism: Critical perspectives, questionable claims and silenced voices (2015, positive): “Service marketers even go so far as to claim a paradigm shift from transaction exchange theory towards a new, service-dominant logic (Lusch & Vargo, 2006; Vargo & Lusch, 2004).”
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, background): “In service systems, individuals connected by “shared institutional arrangements” (e.g., rules, norms; Akaka and Vargo 2015, p. 456) integrate specific operant/operand resources in value-seeking or -optimizing processes (Lusch and Vargo 2006b).”
On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive (2007, background): “Lusch and Vargo (2006) have suggested that all parties to exchange function in integrative contexts.”