Chang-Dae Ham

Marketing · 2015–2019

A researcher in the Science corpus: 2 papers; trusts 12 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 44 citations into it; #2,945 of 6,289 by trust here, #4,183 by citations
• Sociology and Political Science — 38 citations into it; #11,122 of 22,756 by trust here, #13,822 by citations
• Strategy and Management — 19 citations into it
• Literature and Literary Theory — 16 citations into it; #1,143 of 2,496 by trust here, #1,100 by citations
• Organizational Behavior and Human Resource Management — 11 citations into it
• Social Psychology — 10 citations into it
• Communication — 9 citations into it

Whom Chang-Dae Ham trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Peter Wright
2. Thomas E. Decarlo
3. Robert Kozinets
4. Alexandra Aguirre‐Rodriguez
5. Amna Kirmani
6. S. Grier
7. Margaret C. Campbell
8. June Cotte
9. Sally Hibbert
10. W. T. Coombs

Who trusts Chang-Dae Ham overall

1. Sophie C. Boerman
2. Nathaniel J. Evans
3. E. V. van Reijmersdal
4. Lotte M. Willemsen
5. Bartosz W. Wojdynski
6. Jörg Matthes
7. Seounmi Youn

Papers from Chang-Dae Ham's perspective

Ordered by how strongly the researchers Chang-Dae Ham trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
2. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
3. Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge
4. The Effects of Sales Message and Suspicion of Ulterior Motives on Salesperson Evaluation
5. Mitigating the Effects of Advergames on Children
6. Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
7. Guilt appeals: persuasion knowledge and charitable giving
8. Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children
9. The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
10. Deliberative and Automatic Bases of Suspicion: Empirical Evidence of the Sinister Attribution Error

Their papers

• How to Measure Persuasion Knowledge (2015) — 210 citations
• The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model (2019) — 133 citations