Mitigating the Effects of Advergames on Children

By Soontae An, Susannah R. Stern. 2011

183 citations recorded by the source corpus.

Subfields: Education, Gender Studies, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/d706fc5a7fe7c53de82c5c9d64ce5741dd7739ce

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Education

1. Sophie C. Boerman
2. Michelle R. Nelson
3. Peter C. Neijens
4. Ralf Terlutter
5. Martin Waiguny
6. E. V. van Reijmersdal
7. M. Capella

In Gender Studies

1. E. V. van Reijmersdal
2. Sophie C. Boerman
3. Peter C. Neijens
4. Ralf Terlutter
5. Martin Waiguny
6. Michelle R. Nelson
7. M. Capella

In Literature and Literary Theory

1. Sophie C. Boerman
2. E. V. van Reijmersdal
3. Ralf Terlutter
4. Michelle R. Nelson
5. Peter C. Neijens
6. Martin Waiguny
7. M. Capella
8. S. Das

Citations in the corpus

• How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over (2013, background): “Finally, we expected that some respondents might get suspicious about advergames when they recognized the commercial content and persuasive intent (An and Stern 2011; Cauberghe and De Pelsmacker 2010; Mallinckrodt and Mizerski 2007; Nelson and Ham 2012; Waiguny, Nelson, and Terlutter 2012), so we…”
• The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence (2014, methodology): “recent studies of advergames with children (An and Stern 2011; Dias and Agante 2011).”
• Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs (2015, background): “In addition, earlier studies on the disclosure of brands embedded in radio shows (Wei, Fischer, and Main 2008), forewarning of the persuasive intent of a print ad (Lee 2010), and online ad breaks (An and Stern 2011) all demonstrated negative disclosure effects on brand evaluations.”
• How to Measure Persuasion Knowledge (2015, background): “In an experimental setting, An and Stern (2011) assessed how a visual or verbal advertising break would influence recall and preference for the featured brand in an advergame among children ages 8 11.”
• “This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017, unknown): “Sponsorship disclosures are also used in blogs (Campbell, Mohr, and Verlegh 2013), in advergames (An and Stern 2011), online native advertising (Wojdynski and Evans 2016), television programs (Boerman, Van Reijmersdal, and Neijens 2012; Campbell, Mohr, and Verlegh 2013), and movies (Bennett,…”
• The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013, background): “…regard to brand-related cognitive reactions to advertising in digital games, the prevalent variables studied are brand recall and brand recognition (e.g., An and Stern 2011; Gross 2010; Lee and Faber 2007; Nelson 2002; Nelson, Keum, and Yaros 2004; Schneider and Cornwell 2005; Yang et al. 2006).”
• Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content (2016, background): “…(aged 8-11) persuasion knowledge did not increase, but that a disclosure in an advergame did lead to less desire for the advertised product and less brand memory (An & Stern, 2011) and diminished the positive effect of the attitude toward the game on purchase requests (Panic et al., 2013).”