D. Mizerski
Marketing · 2007–2012
A researcher in the Science corpus: 3 papers; trusts 1 researcher and is trusted by 16 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 13 citations into it; #847 of 6,289 by trust here, #1,529 by citations
- Sociology and Political Science — 7 citations into it
Whom D. Mizerski trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts D. Mizerski overall
- E. V. van Reijmersdal
- Moniek Buijzen
- Esther Rozendaal
- M. Dias
- Katarina Panic
- Chang-Dae Ham
- Michelle R. Nelson
- Martin Waiguny
- Soontae An
- Luisa Agante
Papers from D. Mizerski's perspective
Ordered by how strongly the researchers D. Mizerski trusts endorse each paper. Same corpus, a different order for every researcher.
- The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification
- Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption
- Direct and indirect effects of self-image congruence on brand loyalty
- A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality
- Luxury markets and premium pricing
- Brands as Signals: A Cross-Country Validation Study:
- Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors
- Assessing the human element in service personality formation: personality congruency and the Five Factor Model
- Extending human personality to brands: The stability factor
- E‐satisfaction and e‐loyalty: A contingency framework
Their papers
- Self-congruity, brand attitude, and brand loyalty: a study on luxury brands (2012) — 445 citations
- The constructs mediating religions' influence on buyers and consumers (2010) — 154 citations
- The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests (2007) — 343 citations