Bobby J. Calder
Marketing · 2006–2015
A researcher in the Science corpus: 5 papers; trusts 16 researchers and is trusted by 22 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 22 citations into it; #684 of 6,289 by trust here, #672 by citations
- Sociology and Political Science — 21 citations into it; #2,569 of 22,756 by trust here, #2,394 by citations
- Applied Psychology — 9 citations into it
- Organizational Behavior and Human Resource Management — 8 citations into it
- Literature and Literary Theory — 6 citations into it; #725 of 2,496 by trust here, #986 by citations
- Social Psychology — 6 citations into it
- Information Systems and Management — 5 citations into it; #1,296 of 3,842 by trust here, #770 by citations
Whom Bobby J. Calder trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Edward C. Malthouse
- Marisa Salanova
- Linda D. Hollebeek
- Chang-Hoan Cho
- Jing Wang
- Venkatram Ramaswamy
- Micael Dahlen
- S. Agut
- Mark Glynn
- Edward L. Deci
Who trusts Bobby J. Calder overall
- Linda D. Hollebeek
- G. van Noort
- Mathew S. Isaac
- Yuri Seo
- Brian J. Baldus
- E. V. van Reijmersdal
- Edward C. Malthouse
- Yoon Hi Sung
- Shu-Chuan Chu
- Markus Appel
Papers from Bobby J. Calder's perspective
Ordered by how strongly the researchers Bobby J. Calder trusts endorse each paper. Same corpus, a different order for every researcher.
- Co-creation experiences: The next practice in value creation
- Collaborating to create: The Internet as a platform for customer engagement in product innovation
- HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
- Effect of image interactivity technology on consumer responses toward the online retailer
- Intrinsic Motivation and Self-Determination in Human Behavior
- Linking organizational resources and work engagement to employee performance and customer loyalty: the mediation of service climate. (Journal of Applied Psychology)
- Media Transportation and Advertising
- Building brand relationships online: A comparison of two interactive applications
- Modeling the Clickstream: Implications for Web-Based Advertising Efforts
- Word of mouth communication within online communities: Conceptualizing the online social network
Their papers
- An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009) — 1,042 citations
- Media Transportation and Advertising (2006) — 243 citations
- How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement (2015) — 163 citations
- Media Engagement and Advertising Effectiveness (2015) — 158 citations
- Media engagement and advertising: Transportation, matching, transference and intrusion (2009) — 106 citations