How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement

By Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse. Journal of Advertising Research, 2015

163 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/27fc68795582ebc835ee301965ec1607b609793a

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Citations in the corpus

Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM (2019, background): “Some prior research on engagement has specifically addressed advertising and media (e.g. Calder, Isaac, and Malthouse 2016; Calder, Malthouse, and Schaedel 2009).”
Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions (2020, background): “Calder et al. (2016) for instance, highlighted the role of interactive and co-creative customer experiences in determining brand engagement.”
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, background): “Four experts also raised the importance of leveraging big data to better understand CE (Calder et al. 2016b), which can be applied to each of the revised FPs of CE.”
CSR and Customer Outcomes: The Mediating Role of Customer Engagement (2018, background): “Taking CE as a broader concept is based on the logic that behavioral participation in engagement activities may not necessarily be on account of CE; rather, it may also have many other antecedents [47,48] and engagement behaviors have high variability in different contexts [37,49].”
Expanding customer engagement: the role of negative engagement, dual valences and contexts (2020, background): “Additionally, little is known of whether CE is consistent across service types or best when applied at a context-specific level (Islam and Rahman, 2016; Calder et al., 2016).”