Media Transportation and Advertising

By Jing Wang, Bobby J. Calder. 2006

243 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a8c12b63a265c365e8bb53e90a2f50078e477946

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Citations in the corpus

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2019, background): “Hedonic motives may also reflect the consumer's desire to project their identity by interacting with DCM (e.g. through content that aligns with their values; Wang and Calder 2006).”
Visual and verbal processing strategies in comprehension and judgment (2008, background): “As the aforementioned study by Wyer et al. (2002) suggests, people who encounter information that describes a sequence of events are likely to form visual images of the events that describe the sequence, thereby generating a visually-coded episode model of the sequence as a whole.”
The Transportation Scale–Short Form (TS–SF) (2015, methodology): “Previous research indicated that transportation can be reduced by means of re-ordering the sections of a story (e.g., Wang & Calder, 2006).”
Narrative, transportation and advertising (2015, background): “…of stories in information processing (Adaval and Wyer 1998; Mattila 2000), story comprehension, and persuasion in advertising (Deighton, Romer, and McQueen 1989; Padgett and Allen 1997), and the role of contextual factors on memory and persuasion (McFerran et al. 2010; Wang and Calder 2006, 2009).”
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising (2018, methodology): “Wang and Calder (2006, 2009) have established that the influence of narrative transportation on advertising effectiveness is moderated by the perceived intrusiveness of an advertising message in the context of its media environment (e.g., television program, magazine article, social media features).”
Media engagement and advertising: Transportation, matching, transference and intrusion (2009, background): “Wang and Calder (2006), working with print ads, show that the transportation experience does affect advertising.”
Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment (2008, background): “Finally, we determine whether the degree to which a consumer is transported (i.e., absorbed; Green and Brock 2000; Wang and Calder 2006) into the narrative is an underlying factor for this predicted effect.”
Transportation Across Media: Repeated Exposure to Print and Film (2008, background): “Transported individuals are more likely to adopt attitudes and beliefs implied by a narrative, even a fictional narrative ( Dal Cin, Zanna, & Fong, 2004 ; Escalas, 2004 ; Green, 2004 ; Green & Brock, 2000 ; Wang & Calder, 2006 ; see also Slater & Rouner, 2002 ).”
The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes (2015, unknown): “…attests to the power of narratives to change attitudes, beliefs, and behaviors (e.g., Appel & Richter, 2007; Escalas, 2004; Green, 2004; Green & Brock, 2000; Hormes, Rozin, Green, & Fincher, 2013; Marsh & Fazio, 2006; Morgan, Movius, & Cody, 2009; Strange & Leung, 1999; Wang & Calder, 2006).”