Collaborating to create: The Internet as a platform for customer engagement in product innovation
By Mohanbir S. Sawhney, Gianmario Verona, Emanuela Prandelli. 2005
1,452 citations recorded by the source corpus.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/f72802a3d4a6641ac134cdda1cf4ad2d9ae0a786
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Linda D. Hollebeek
- Tom Chen
- Edward C. Malthouse
- Bobby J. Calder
- Satish Nambisan
- Sali Li
- J. Carr
- Rajendra K. Srivastava
In Strategy and Management
- Caroline Flammer
- Linda D. Hollebeek
- J. Carr
- Sali Li
- Nicholas H. Roberts
- Aleksandra J. Kacperczyk
- Stuart Read
- Richard L. Priem
Citations in the corpus
- Consumer engagement in a virtual brand community: An exploratory analysis (2013, background): “In the last two decades, the emergence and rise of the Internet as a communications medium has enabled geographically-dispersed individuals with shared interests to gather online (Thomsen et al., 1998) culminating in radically new forms of customer/firm interactions. For example, Hoffman and Novak (”
- Service Innovation: A Service-Dominant Logic Perspective (2015, background): “Similarly, new types of innovation intermediaries (Nambisan and Sawhney 2007a; Sawhney et al. 2005) may configure diverse actors to focus on a specific problemsolving and value cocreation opportunity.”
- The Customer Engagement/Value Interface: An Exploratory Investigation (2013, background): “Organisations are increasingly seeking consumer engagement and participation with their brands (Prahalad and Ramaswamy, 2004; Sawhney et al., 2005).”
- Exploring positively- versus negatively-valenced brand engagement: a conceptual model (2014, background): “These qualities, coupled with the level of perceived credibility of specific consumer evaluations, render the virtual brand community a powerful platform facilitating focal consumerto-consumer interactions and the development of BE and focal consumer/brand relationships (Sawhney et al., 2005; Kaltch”
- Virtual communities: A marketing perspective (2009, background): “The second stream of research shows how companies can use online consumer conversations to extract marketing knowledge, for example, for new product development [80].”
- Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model (2016, neutral): “These dynamics should be consistent with the focal firm’s strategic intent and capability to support the CEBs (Sawhney et al., 2005).”