Mark Glynn

Marketing · 2009–2014

A researcher in the Science corpus: 2 papers; trusts 11 researchers and is trusted by 30 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 32 citations into it; #701 of 6,289 by trust here, #586 by citations
• Sociology and Political Science — 18 citations into it; #2,635 of 22,756 by trust here, #2,161 by citations
• Organizational Behavior and Human Resource Management — 14 citations into it
• Applied Psychology — 5 citations into it

Whom Mark Glynn trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. G. Chow
2. Paul A. Bottomley
3. Kusum L. Ailawadi
4. J. Conway
5. Jennifer L. Aaker
6. David E. Sprott
7. M. Wedel
8. S. Choi
9. S. Holden
10. Tülin Erdem

Who trusts Mark Glynn overall

1. Linda D. Hollebeek
2. Nannan Xi
3. David Jiménez-Castillo
4. Kofi Osei-Frimpong
5. Wondwesen Tafesse
6. Man Lai Cheung
7. R. Bilro
8. K. Naumann
9. Janne Hepola
10. Brian J. Baldus

Papers from Mark Glynn's perspective

Ordered by how strongly the researchers Mark Glynn trusts endorse each paper. Same corpus, a different order for every researcher.

1. Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research
2. Collaborating to create: The Internet as a platform for customer engagement in product innovation
3. When Good Brands Do Bad
4. Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
5. Service-dominant logic: continuing the evolution
6. Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies
7. A Review and Evaluation of Exploratory Factor Analysis Practices in Organizational Research
8. Specification, evaluation, and interpretation of structural equation models
9. Linking Service-Dominant Logic and Strategic Business Practice
10. Analyzing Brand Competition across Subcategories

Their papers

• Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014) — 3,058 citations
• Consumer-factors Moderating Private Label Brand Success: Further Empirical Results (2009) — 127 citations