Chang-Hoan Cho
Sociology and Political Science · 2001–2009
A researcher in the Science corpus: 6 papers; trusts 5 researchers and is trusted by 12 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 19 citations into it; #4,942 of 22,756 by trust here, #5,224 by citations
- Marketing — 11 citations into it; #2,288 of 6,289 by trust here, #4,364 by citations
- Communication — 8 citations into it
- Social Psychology — 8 citations into it
Whom Chang-Hoan Cho trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Ron Warren
- Kenneth A. Bollen
- S. Shaw
- Amy I. Nathanson
- Robert Madrigal
- D. A. Gentile
- R. Zabriskie
- William A. Fisher
- Hairong Li
Who trusts Chang-Hoan Cho overall
- Haeyoung Lee
- Paul R. Hoban
- Avi Goldfarb
- Shabnam H. A. Zanjani
- Kendall Goodrich
- Bartosz W. Wojdynski
- Earl L. Reid
- Randolph E. Bucklin
- Catherine E. Tucker
- Erkan Akar
Papers from Chang-Hoan Cho's perspective
Ordered by how strongly the researchers Chang-Hoan Cho trusts endorse each paper. Same corpus, a different order for every researcher.
- Factual and evaluative approaches to modifying children's responses to violent television
- Parental Mediation of Preschool Children's Television Viewing
- Book Review : Structural Equations with Latent Variables Kenneth A. Bollen New York: Wiley, 1989, 514 pp., approx. $44.95
- A normative study of family media habits
- Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
- Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
- Parent and Child Perspectives of Family Leisure Involvement and Satisfaction with Family Life
- Understanding sponsorship effects
- On Listening to the Radio
- Uses and Gratifications Theory in the 21st Century
Their papers
- INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005) — 1,007 citations
- Different Forced-Exposure Levels to Banner Advertisements (2001) — 189 citations
- The Effectiveness of Banner Advertisements: Involvement and Click-through (2003) — 103 citations
- Children's Exposure to Negative Internet Content: Effects of Family Context (2005) — 143 citations
- The matching effect of brand and sporting event personality: sponsorship implications. (2009) — 148 citations
- WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004) — 832 citations