Yuri Seo
Sociology and Political Science · 2017–2020
A researcher in the Science corpus: 4 papers; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 46 citations into it
- Marketing — 37 citations into it
- Literature and Literary Theory — 18 citations into it
- Gender Studies — 6 citations into it
Whom Yuri Seo trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Jing Wang
- Jennifer Edson Escalas
- Bobby J. Calder
- T. Little
- June Cotte
- Melanie C. Green
- Robert B. Cialdini
- Catherine E. Tucker
- Bartosz W. Wojdynski
- Robin A. Coulter
Papers from Yuri Seo's perspective
Ordered by how strongly the researchers Yuri Seo trusts endorse each paper. Same corpus, a different order for every researcher.
- Media Transportation and Advertising
- IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion
- The Evolution of Reciprocal Altruism
- The psychology of interpersonal relations
- Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
- Social influence: compliance and conformity. (Annual Review of Psychology)
- Social Networks, Personalized Advertising, and Privacy Controls
- Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
- Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response
- Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (Journal of Advertising Research)
Their papers
- Narrative Transportation and Paratextual Features of Social Media in Viral Advertising (2018) — 113 citations
- Matching luxury brand appeals with attitude functions on social media across cultures (2020) — 87 citations
- Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands (2020) — 117 citations
- Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application (2017) — 195 citations