Media Engagement and Advertising Effectiveness

By Bobby J. Calder, Edward C. Malthouse. 2015

158 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e74ba9eba472508c69e3a1f4ee8ce26da06d808e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Mathew S. Isaac
2. Edward C. Malthouse
3. Bobby J. Calder
4. Donna L. Hoffman
5. Thomas P. Novak

In Marketing

1. Mathew S. Isaac
2. Edward C. Malthouse
3. Bobby J. Calder
4. Donna L. Hoffman
5. Thomas P. Novak
6. Linda D. Hollebeek

In Sociology and Political Science

1. Mathew S. Isaac
2. Edward C. Malthouse
3. Bobby J. Calder
4. Donna L. Hoffman
5. Thomas P. Novak
6. Linda D. Hollebeek

Citations in the corpus

• How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement (2015, methodology): “The current research proposed a new definition for engagement that built on prior work on the topic (Calder and Malthouse, 2008; Calder, Malthouse, and Schaedel, 2009); the studies conducted demonstrate the utility of this definition.”
• Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach (2018, background): “Calder and Malthouse (2008, 3) note that “Experiences are inherently qualitative . . . they are composed of the stuff of consciousness.”