Brian J. Baldus

Marketing · 2015

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

Whom Brian J. Baldus trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. John R. Rossiter
  2. Linda D. Hollebeek
  3. Bobby J. Calder
  4. Edward C. Malthouse
  5. Mark Glynn
  6. Roderick Brodie

Who trusts Brian J. Baldus overall

  1. P. Coelho
  2. Linda D. Hollebeek
  3. Jamid Ul Islam
  4. Zillur Rahman
  5. Jitender Kumar
  6. Paulo Rita
  7. Philipp A. Rauschnabel
  8. Kofi Osei-Frimpong
  9. Mayank Yadav
  10. C. Demangeot

Papers from Brian J. Baldus's perspective

Ordered by how strongly the researchers Brian J. Baldus trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
  2. An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
  3. The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
  4. The C-OAR-SE procedure for scale development in marketing
  5. Collaborating to create: The Internet as a platform for customer engagement in product innovation
  6. Co-creation experiences: The next practice in value creation
  7. HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
  8. Linking organizational resources and work engagement to employee performance and customer loyalty: the mediation of service climate. (Journal of Applied Psychology)
  9. Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research
  10. A Review and Evaluation of Exploratory Factor Analysis Practices in Organizational Research

Their papers