Building brand relationships online: A comparison of two interactive applications

By Helge Thorbjørnsen, Magne Supphellen, Herbjørn Nysveen, Per E. Pedersen. 2002

311 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/511dd07f15bb0e28a99872a60817ee428bf1b603

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

Web Acceptance Model (WAM): Moderating effects of user experience (2007, background): “[61] pointed out, owing to the newness of the Internet, there are major differences in customers’ experience of the Internet, and these would play a vital role in the effectiveness of Internet marketing.”
Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites (2020, unknown): “Few studies have examined the role of the SNS on consumer engagement with brands (e.g. Thorbjørnsen et al., 2002; Algesheimer, Dholakia, and Hermann, 2005; Shih, 2009; Wetsch, 2012).”
Developing Affective Brand Commitment through Social Media (2013, background): “Many organizations, products, brands and entertainment professionals have a presence on Facebook because of its ability to facilitate multiplicative exposure and its suitability as a relationship enhancing tool [Oszajca 2012, Thorbjornsen et al. 2002].”
Direct and indirect effects of self-image congruence on brand loyalty (2006, methodology): “Brand relationship quality Fournier (1994) presented a seven-dimensional measure of the construct that later was reduced to six dimensions (Fournier, 1998; Thorbjörnsen et al., 2002; Hayes et al., 2000).”
Factors for Successful e‑Government Adoption: a Conceptual Framework (2007, background): “Previous studies have emphasised website navigability and aesthetics (Reichheld et al., 2000), personalisation and customisation (Thorbjornsen et al., 2002), customer loyalty programs (Sharp and Sharp, 1997), promotions (Kendrick, 1998), and permission marketing (Seth, 1999) as key strategies for…”
Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories (2012, background): “Therefore, advice and comments from experienced customers helps review readers experience the service offerings vicariously (Thorbjornsen et al. 2002).”
The value of participation in virtual consumer communities on brand loyalty (2006, background): “Non-commercial communities, or consumer communities (Thorbjørnsen et al., 2002), are operated or founded by consumers or a third-party for information exchange or relationship establishment.”
Exploring consumer‐brand relationship quality and identification (2012, unknown): “activities (Thorbjornsen et al., 2002).”
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009, background): “For example Thorbjørnsen et al. (2002) examined the overall amount of experience people have with the web but deal only with the level of experience and not the nature of that experience.”
Consumer brand relationships: an investigation of two alternative models (2008, methodology): “to results found in previous studies (Fournier 1994; Kim, Lee, and Lee 2005; Thorbjørnsen et al. 2002; Wilson, Callaghan, and Stainforth 2007).”
The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework (2011, background): “Self-connection has been identified as a critical component of relationship quality (Smit et al., 2007; Swaminathan et al., 2007; Thorbjørnsen et al., 2002).”