Venkatram Ramaswamy

Marketing · 2000–2018

A researcher in the Science corpus: 5 papers; trusts 3 researchers and is trusted by 73 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 19 citations into it; #120 of 6,289 by trust here, #137 by citations
• Organizational Behavior and Human Resource Management — 12 citations into it
• Strategy and Management — 12 citations into it; #382 of 10,874 by trust here, #798 by citations
• Sociology and Political Science — 8 citations into it; #14,886 of 22,756 by trust here, #2,977 by citations

Whom Venkatram Ramaswamy trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Michel Callon
2. Neal M. Ashkanasy
3. C. Prahalad
4. Stephen Louis Vargo
5. Robert F. Lusch

Who trusts Venkatram Ramaswamy overall

1. Linda D. Hollebeek
2. Dianne Dredge
3. J. Marbach
4. L. Groeger
5. Iryna Pentina
6. Thomas Anning-Dorson
7. Iiro Jussila
8. Dimitrios Buhalis
9. Stephen Louis Vargo
10. George Ritzer

Papers from Venkatram Ramaswamy's perspective

Ordered by how strongly the researchers Venkatram Ramaswamy trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Future of Competition: Co-Creating Unique Value with Customers
2. The Strength of Weak Ties
3. Service-dominant logic: continuing the evolution
4. Collaborating to create: The Internet as a platform for customer engagement in product innovation
5. Economic markets as calculative collective devices
6. The Social Construction of Facts and Artefacts: or How the Sociology of Science and the Sociology of Technology might Benefit Each Other
7. Co-creation experiences: The next practice in value creation
8. Fundamentals of service science
9. Constructing a Market, Performing Theory: The Historical Sociology of a Financial Derivatives Exchange1 (American Journal of Sociology)
10. On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive

Their papers

• Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000) — 1,291 citations
• What is co-creation? An interactional creation framework and its implications for value creation (2018) — 613 citations
• Co-creation experiences: The next practice in value creation (2004) — 6,361 citations
• The future of competition (2004) — 271 citations
• The New Frontier of Experience Innovation (2003) — 788 citations