Shu-Chuan Chu

Sociology and Political Science · with Kamal · 2008–2020

A researcher in the Science corpus: 7 papers; trusts 27 researchers and is trusted by 19 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 116 citations into it; #2,977 of 22,756 by trust here, #1,496 by citations
• Marketing — 66 citations into it; #2,118 of 6,289 by trust here, #3,097 by citations
• Organizational Behavior and Human Resource Management — 36 citations into it
• Information Systems and Management — 30 citations into it
• Communication — 28 citations into it
• Statistical and Nonlinear Physics — 11 citations into it

Whom Shu-Chuan Chu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Joseph R. Priester
2. Kineta Hung
3. Mark S. Granovetter
4. Linda D. Hollebeek
5. Christy M. K. Cheung
6. Guohua Wu
7. Nicole B. Ellison
8. Terry Daugherty
9. Richard E. Petty
10. Mira Lee

Who trusts Shu-Chuan Chu overall

1. Jameson L. Hayes
2. Joe Phua
3. Mengya Shu
4. Sheng Bi
5. K. King
6. Mahmud Akhter Shareef
7. N. Scott
8. Seunga Venus Jin
9. Ju-Young M. Kang
10. Milad Dehghani

Papers from Shu-Chuan Chu's perspective

Ordered by how strongly the researchers Shu-Chuan Chu trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Strength of Weak Ties
2. HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
3. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
4. Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth
5. The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
6. Multivariate Data Analysis (Technometrics)
7. Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (Journal of Advertising Research)
8. The Benefits of Facebook "Friends: " Social Capital and College Students' Use of Online Social Network Sites (J. Comput. Mediat. Commun.)
9. The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
10. Social Capital in the creation of Human Capital and Economic Growth: A Productive Consumption Approach

Their papers

• Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011) — 2,071 citations
• Viral Advertising in Social Media (2011) — 298 citations
• Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective (2017) — 930 citations
• The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes (2008) — 303 citations
• Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM (2019) — 175 citations
• Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States (2020) — 219 citations
• Understanding consumers' responses toward social media advertising and purchase intention toward luxury products (2013) — 166 citations