Micael Dahlen

Marketing · 2003–2020

A researcher in the Science corpus: 8 papers; trusts 15 researchers and is trusted by 7 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 65 citations into it; #2,001 of 6,289 by trust here, #2,352 by citations
• Sociology and Political Science — 29 citations into it; #7,510 of 22,756 by trust here, #8,212 by citations
• Experimental and Cognitive Psychology — 23 citations into it
• Social Psychology — 16 citations into it
• Cognitive Neuroscience — 12 citations into it
• Literature and Literary Theory — 12 citations into it; #1,681 of 2,496 by trust here, #1,173 by citations
• Gender Studies — 11 citations into it; #2,373 of 4,924 by trust here, #2,491 by citations
• General Decision Sciences — 7 citations into it

Whom Micael Dahlen trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Yih Hwai Lee
2. B. Till
3. Vicki R. Lane
4. Margaret C. Campbell
5. F. Economie
6. Dana L. Alden
7. Robert E. Smith
8. Cristel A. Russell
9. Stephen J. Hoch
10. R. Rosenthal

Who trusts Micael Dahlen overall

1. Hye Jin Yoon
2. Virginie Maille
3. Bobby J. Calder
4. S. Rosengren
5. Robert Heiser
6. Zachary Glass

Papers from Micael Dahlen's perspective

Ordered by how strongly the researchers Micael Dahlen trusts endorse each paper. Same corpus, a different order for every researcher.

1. Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
2. What is Creative to Whom and Why? (Journal of Advertising Research)
3. Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
4. Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
5. Modeling the Determinants and Effects of Creativity in Advertising
6. RECALL AND PERSUASION: Does Creative Advertising Matter?
7. The Impact of Advertising Creativity on the Hierarchy of Effects
8. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
9. The ad creativity cube: conceptualization and initial validation
10. The Direct and Indirect Effects of Advertising Spending on Firm Value

Their papers

• Advertising Creativity Matters (2008) — 140 citations
• Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence (2008) — 148 citations
• Let’s be strange: brand familiarity and ad‐brand incongruency (2003) — 87 citations
• THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice (2005) — 247 citations
• To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity (2004) — 106 citations
• A Meta-Analysis of When and How Advertising Creativity Works (2020) — 168 citations
• Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects (2017) — 297 citations
• A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands (2006) — 128 citations