Media engagement and advertising: Transportation, matching, transference and intrusion

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Why Do We Indulge? Exploring Motivations for Binge Watching (2018, methodology): “…theory, Wang and Calder (2009) suggested the concept of transportation transfer, demonstrating that transportation from a medium such as an article or a program (media transportation) would influence transportation with an ad placed in the medium (ad transportation) (Wang & Calder, 2009).”
This Logo Moves Me: Dynamic Imagery from Static Images (2014, unknown): “Ultimately, feelings of engagement affect persuasion (Karmarkar and Tormala 2010; Lee, Keller, and Sternthal 2010; Wang and Calder 2009).”
Narrative, transportation and advertising (2015, background): “…of stories in information processing (Adaval and Wyer 1998; Mattila 2000), story comprehension, and persuasion in advertising (Deighton, Romer, and McQueen 1989; Padgett and Allen 1997), and the role of contextual factors on memory and persuasion (McFerran et al. 2010; Wang and Calder 2006, 2009).”
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising (2018, methodology): “Wang and Calder (2006, 2009) have established that the influence of narrative transportation on advertising effectiveness is moderated by the perceived intrusiveness of an advertising message in the context of its media environment (e.g., television program, magazine article, social media features).”