W. Reinartz

Marketing · 2002–2019

A researcher in the Science corpus: 12 papers; trusts 14 researchers and is trusted by 61 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 59 citations into it; #193 of 6,289 by trust here, #120 by citations
• Organizational Behavior and Human Resource Management — 44 citations into it; #587 of 8,741 by trust here, #628 by citations
• Strategy and Management — 33 citations into it; #4,289 of 10,874 by trust here, #3,750 by citations
• Sociology and Political Science — 26 citations into it
• Management Science and Operations Research — 19 citations into it; #5,484 of 11,946 by trust here, #8,906 by citations
• Economics and Econometrics — 15 citations into it; #2,024 of 23,481 by trust here, #1,594 by citations
• Information Systems and Management — 13 citations into it
• Management Information Systems — 10 citations into it; #1,266 of 3,376 by trust here, #760 by citations

Whom W. Reinartz trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Michael Haenlein
2. Cheryl Burke Jarvis
3. Peter C. Verhoef
4. Feinian Chen
5. Andreas M. Kaplan
6. Kenneth A. Bollen
7. Sooyeon Kim
8. James J. Heckman
9. Scott B. MacKenzie
10. Raj Echambadi

Who trusts W. Reinartz overall

1. Jörg Henseler
2. Marko Sarstedt
3. Christian M. Ringle
4. Joseph F. Hair
5. Julián Villanueva
6. Mikko Rönkkö
7. Vinay Kumar
8. Wynne W. Chin
9. Jan-Michael Becker
10. R. Venkatesan

Papers from W. Reinartz's perspective

Ordered by how strongly the researchers W. Reinartz trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
2. The one number you need to grow. (Harvard Business Review)
3. Sample selection bias as a specification error
4. Generating Non-normal Data for Simulation of Structural Equation Models Using Mattson's Method
5. The Impact of Misspecified Item Parceling on Representing Latent Variables in Covariance Structure Modeling: A Simulation Study
6. Mathematical methods of statistics
7. Understanding the Impact of Synergy in Multimedia Communications
8. Improper Solutions in Structural Equation Models
9. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
10. When Consumers Do Not Recognize "Benign" Intention Questions as Persuasion Attempts

Their papers

• Generating Non-normal Data for Simulation of Structural Equation Models Using Mattson's Method (2002) — 64 citations
• An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM (2009) — 3,098 citations
• The impact of digital transformation on the retailing value chain (2019) — 448 citations
• When and why do customer solutions pay off in business markets? (2017) — 113 citations
• Creativity in Advertising: When It Works and When it Doesn't (2013) — 153 citations
• Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully (2011) — 970 citations
• Retailing Innovations in a Globalizing Retail Market Environment (2011) — 231 citations
• Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research (2005) — 668 citations
• Customer Relationship Management: A Databased Approach (2005) — 300 citations
• Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2005) — 782 citations
• The Short- and Long-Term Effects of Measuring Intent to Repurchase (2004) — 122 citations
• The mismanagement of customer loyalty. (2002) — 897 citations