Handbook Of Brand Relationships

By D. Macinnis, Choong Whan Park, Joseph R. Priester. 2009

108 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/f1ed8932752a3c8e55d23b6c1baf31d66752f1ea

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Elyria Kemp
2. A. Turri
3. Karen H. Smith

Citations in the corpus

• Developing Affective Brand Commitment through Social Media (2013, background): “For example, a consumer brand relationship may be emotionally based and can involve obsessive thought, or it may be cognitively based and simply habitual [MacInnis et al. 2009].”