The Logic of Feeling

By Michel Tuan Pham. 2004

396 citations recorded by the source corpus.

Subfields: Applied Psychology, Cognitive Neuroscience, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/0a97f97d21dd48741e654efb04187f3596bd8001

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Michel Tuan Pham
2. Norbert Schwarz
3. J. Lerner
4. Seunghee Han
5. Richard E. Petty
6. P. Briñol
7. Dacher Keltner
8. Joel B. Cohen

In Cognitive Neuroscience

1. Seunghee Han
2. Michel Tuan Pham
3. Norbert Schwarz
4. J. Lerner
5. Dacher Keltner
6. Eduardo B. Andrade
7. Joel B. Cohen
8. Bernd H. Schmitt

In General Decision Sciences

1. Michel Tuan Pham
2. J. Lerner
3. Seunghee Han
4. Dacher Keltner
5. Bernd H. Schmitt
6. Richard E. Petty
7. Eduardo B. Andrade
8. Hannah H. Chang

Citations in the corpus

• In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency (2009, result): “…source of empirical evidence for the idea that the emotional system might be associated with a higher level of consistency comes from the finding that feeling-based judgments, compared with reason-based assessments, exhibit greater interpersonal consistency (Pham et al. 2001; see also Pham 2004).”
• Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation (2010, background): “Numerous experimental studies have confirmed this familiar experience and documented pervasive mood effects on evaluative judgment, including the evaluation of consumer products (Cohen, Pham, and Andrade 2008; Pham 2004; Schwarz and Clore 2007).”
• THE NATURE AND EXPERIENCE OF ENTREPRENEURIAL PASSION (2009, background): “Despite past arguments that emotions and reason are inherently at odds, scholars now recognize that cognitions and emotions may act as coherent and connected systems that work together to dynamically regulate human behavior toward desired goals (Damasio, 2003; Pham, 2004).”
• Brand logo symmetry and product design: The spillover effects on consumer inferences (2019, background): “Transferring these considerations to the perception of symmetry in brand logos and taking into account that certain affective states and associations result in correspondingly consistent judgements (Pham, 2004), consumers should perceive asymmetric brand logos as generally more exciting than symmetr”
• The influence of ad-evoked feelings on brand evaluations: : Empirical generalizations from consumer responses to more than 1000 TV commercials (2013, background): “(see Pham, 2004, and Schwarz & Clore, 2007, for reviews), it is possible that consumers interpret their momentary feelings experienced during ad exposure as being indicative of how much they like or dislike the advertised brand.”
• Consumers’ Trust in Feelings as Information (2012, neutral): “; Pham 1998, 2004).”
• Emotions as determinants of electric car usage intention (2012, neutral): “Therefore, many authors argued for integrating feelings into extant decision models (Hirschman & Holbrook, 1982; Holbrook & Hirschman, 1982; Parker, Manstead, & Stradling, 1995; Peterson, Hoyer, & Wilson, 1986; Pham, 2004; Richard, van der Pligt, & de Vries, 1995).”
• Feelings and Consumer Decision Making: The Appraisal-Tendency Framework (2007, methodology): “Consistent with the foregoing analysis, they found that anxious decision makers preferred the uncertainty reducing option (i.e., the low-risk/low-reward job), whereas sad decision makers preferred the reward seeking option (i.e., the high-risk/high-reward job; see also Pham, 2004) .”
• Feeling the Future: The Emotional Oracle Effect (2012, neutral): “Instead, it is a somewhat reflective process, similar to typical feeling-as-information inferences (Pham 2004).”
• The mediating effects of perception and emotion: Digital signage in mall atmospherics. (2010, background): “People tend to rely on feelings as a way of simplifying judgment that operates mainly in the peripheral mode – the “how do I feel about it” or “feelings-asinformation” heuristic, in which people equate pleasant feelings as evidence of liking and satisfaction (Pham, 2004).”
• Consumer experience and experiential marketing: a critical review (2013, background): “, & Pham, M. T. (2008). On feelings as a heuristic for making offers in ultimatum”
• An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison (2015, background): “Many authors argue for integrating affective responses into extant adoption decision models [53–55].”
• Entrepreneurial Passion as Mediator of the Self–Efficacy to Persistence Relationship (2015, background): “People experiencing positive affective states typically try to maintain their positive state and are thus more likely to persist with their current course of action (Pham, 2004).”