Goetz Greve

Marketing · 2014

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 6 citations into it
• Sociology and Political Science — 6 citations into it; #21,477 of 22,756 by trust here, #21,677 by citations

Whom Goetz Greve trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Choong Whan Park
2. D. Macinnis
3. Joseph R. Priester
4. Linda D. Hollebeek
5. Andreas B. Eisingerich

Who trusts Goetz Greve overall

1. Wen-Jung Chang

Papers from Goetz Greve's perspective

Ordered by how strongly the researchers Goetz Greve trusts endorse each paper. Same corpus, a different order for every researcher.

1. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
2. A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (Psychology Review)
3. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
4. Social relationships: the nature and function of relational schemas
5. Self‐Construal, Reference Groups, and Brand Meaning
6. Multivariate Data Analysis (Technometrics)
7. Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research
8. PSYCHOLOGY OF PREFERENCES
9. Choosing versus rejecting: Why some options are both better and worse than others
10. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Their papers

• The Moderating Effect of Customer Engagement on the Brand Image – Brand Loyalty Relationship (2014) — 87 citations