Choosing versus rejecting: Why some options are both better and worse than others

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Indulgence as Self Reward for Prior Shopping Restraint (2009, unknown): “Prior literature has validated the importance of justification on choice and has shown that people are more likely to make a choice or draw a conclusion that can be easily justified (e.g., Shafir, 1993; Shafir, Simonson, & Tversky, 1993; Tetlock and Boettger, 1989).”
Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions (2000, background): “Accordingly, option framing should have no significant effect on purchase of the product category (H7b).”
Incorporating the Irrelevant: Anchors in Judgments of Belief and Value (2002, background): “Shafir (1993) provides a demonstration of how the goal of a decision task can shift attention.”
Segmenting consumers’ reasons for and against ethical consumption (2014, background): “The concept of reason-based choice (see, Shafir 1993; Shafir et al., 1993) suggests that decision makers seek reasons to resolve conflict, with greater weight given to positive features in a choice task, whilst greater weight is given to negative features in a rejection task.”
Economic irrationality is optimal during noisy decision making (2016, background): “However, human preferences are often driven by irrelevant factors (7, 8).”