Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

By Rajesh Sethi, Daniel C. Smith, Choong Whan Park. 2001

942 citations recorded by the source corpus.

Subfields: Gender Studies, Social Psychology, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/86b65450ca11e93a462c043d49490fa618edb165

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Citations in the corpus

Predicting order and timing of new product moves: the role of top management in corporate entrepreneurship (2005, background): “Some studies have also found empirical evidence for importance of top management support and monitoring in the effectiveness (Hitt et al., 1999) and innovativeness (Sethi et al., 2001) of cross-functional new product teams.”
The Definition and Measurement of Creativity: What Do We Know? (2004, background): “…2001), science (e.g., Innamorato, 1998), education (e.g., Freeman, 1983; Naglieri, 2001), management (e.g., DeBono, 1971; King and Anderson, 1990; Sethi, Smith, and Park, 2001), and advertising (e.g., Gross, 1967, 1972; Hirschman 1989; Kendrick, Slayden, and Broyles, 1996; Kover, Goldberg, and…”
Consumer perceived brand innovativeness (2015, background): “(Sethi et al., 2001).”
Financial constraints in innovation projects: When is less more? (2008, background): “While the diversity of team members is sometimes viewed favorably, as it may enhance cross-functional information sharing, creativity, and problem solving (Song and Parry, 1997), high diversity levels may hurdle decision-making processes due to differences of opinions, biases, stereotypes, and lack ”
Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising (2009, background): “This combination is evident in the advertising literature (Reid et al. 1998), new product development (Moorman and Miner 1997; Sethi et al. 2001 ), and the definition used by advertising personnel (Koslow et al. 2003).”
Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading (2005, background): “Sethi et al. (2001) stressed that multiple studies have found that the primary determinant of new product success is innovativeness: the extent to which a new product provides meaningfully unique benefits rather than the ability to satisfy preexisting wants of the type uncovered in a typical…”
Extending Sociocultural Theory to Group Creativity (2012, background): “In a business context, a cross-functional team is often brought together for an hour or two to brainstorm potential solutions to a specific problem; the conversation that ensues represents collaborative creativity, and if successful, a creative solution emerges by the end of the encounter (e.g., Se”