Rebecca A. VanMeter

Marketing · 2015–2018

A researcher in the Science corpus: 2 papers; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Rebecca A. VanMeter trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Matthew Thomson
  2. Choong Whan Park
  3. W. O. Bearden
  4. D. Macinnis
  5. Kirk Kristofferson
  6. Ashish Kumar
  7. Candice R. Hollenbeck
  8. Lauren I. Labrecque
  9. D. Hardesty
  10. Gwendolyn Seidman

Who trusts Rebecca A. VanMeter overall

  1. Meredith E. David
  2. Kofi Osei-Frimpong
  3. Lane T. Wakefield

Papers from Rebecca A. VanMeter's perspective

Ordered by how strongly the researchers Rebecca A. VanMeter trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  2. Can You Measure the ROI of Your Social Media Marketing
  3. What Makes Online Content Viral?
  4. Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
  5. Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media
  6. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  7. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
  8. Consumer Self‐Confidence: Refinements in Conceptualization and Measurement
  9. From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
  10. The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action

Their papers