Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions
By Alexander Fedorikhin, Choong Whan Park, Matthew Thomson. 2008
362 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/aa3bd9fb644473cd23f6c8e261d08e18125ff1f5
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Experimental and Cognitive Psychology
- Benedikt Schnurr
- Arnold Japutra
- Lyndon Simkin
- Weichun Zhu
- R. Wyer
- Anna S. Mattila
- Roland Schroll
- Dhruv Grewal
In Marketing
- Hongwei He
- Arnold Japutra
- Benedikt Schnurr
- Lyndon Simkin
- Weichun Zhu
- R. Wyer
- Olivia Kolo
- Anna S. Mattila
In Organizational Behavior and Human Resource Management
- Hongwei He
- Benedikt Schnurr
- Arnold Japutra
- Lyndon Simkin
- Weichun Zhu
- R. Wyer
- Olivia Kolo
- Anna S. Mattila
Citations in the corpus
- Humanizing Products with Handwritten Typefaces (2018, methodology): “To manipulate emotional attachment to the product, we adapted a scenario-based approach from Fedorikhin et al. (2008).”
- The Influence of Social Crowding on Brand Attachment (2018, background): “Next, to measure communication intentions (Fedorikhin et al. 2008), participants indicated their likelihood of: (a) telling others good things about this”
- Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles (2018, background): “purchase intention and willingness to pay) (Fedorikhin et al., 2008; Cheng et al., 2012).”