The Influence of Goal‐Directed and Experiential Activities on Online Flow Experiences

By Thomas P. Novak, Donna L. Hoffman, Adam Duhachek. 2003

1,121 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/40c32785e74f8ecdb0847a37dc120eeb63c1fb95

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Citations in the corpus

The first-level digital divide shifts from inequalities in physical access to inequalities in material access (2018, background): “Gender-based ste-reotypes suggest that women are less technologically competent (Dholakia and Chiang, 2003).”
Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment (2018, background): “market and products, it is plausible to believe that the more customers visit the websites, the higher is the chance to buy online impulsively [69].”
How Language Shapes Word of Mouth's Impact (2017, background): ““I like” endorsements may be particularly persuasive when recipients think that they and the endorser have similar tastes (Gershoff, Mukherjee, and Mukhopadhyay 2003; Naylor, Lamberton, and Norton 2011), such as in online communities of shared interests (Manchanda, Packard, and Pattabhiramaiah…”
Digital Nudging (2016, background): “1) Define digital context and goals: As people’s behavior is affected by the context (e.g., users might be engaged in goal-directed tasks like rating a product or in experiential tasks like browsing; Novak et al. 2003), the context and goals should be identified at first.”
The Effect of Mere Touch on Perceived Ownership (2009, background): “Previous literature has suggested concepts similar to perceived ownership, such as anticipatory possession or pseudo-endowment (Ariely and Simonson 2003; Carmon, Wertenbroch, and Zeelenberg 2003).”
The role of atmospheric cues in online impulse-buying behavior (2013, background): “The latter approach is often referred to as browsing, because the search process is less focused, undirected, and stimulus-driven (Moe 2003).”
Ten years of research change using Google Trends: From the perspective of big data utilizations and applications (2017, background): “It is important to understand this context (Ettredge et al., 2005; Moe, 2003; Zimmer et al., 2007).”
Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales (2011, background): “This type of specific searches, or “directed searches” as called by Moe (2003), take consumers directly to the product page that displays the product being searched for, helping consumers quickly locate a product which they have already been aware of.”
The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective (2004, background): “First, although it is generally acknowledged that consumers go online for different purposes [9, 50, 64], there is little research into the design of the Web interface to support the different shopping tasks.”
A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2017, unknown): “Another approach to estimate WTP with an auction-like procedure is the so-called reverse-pricing or name-your-own-price mechanism (e.g., Chernev, 2003; and Spann et al., 2004).”
Marketing robot services in hospitality and tourism: the role of anthropomorphism (2019, background): “A robot ’ s functions and appearance, good or bad, could relate to the robot ’ s owner (Moon, 2003) and therefore critically influence a tourism and hospitality organization ’ s brand.”
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (2017, background): “We thus propose that AR enables an embodied online service experience by allowing customers to control a virtual product using the same physical movements they would use for an actual product (Rosa and Malter 2003).”