A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

By Cait Lamberton, Andrew T. Stephen. 2016

975 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/10b02efe1a5c9d769f7bb84ed12e23c5a8755002

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Citations in the corpus

The future of social media in marketing (2019, background): “This, at least, is how marketing scholars have mainly characterized social media, as discussed by Lamberton and Stephen (2016).”
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016, background): “Social media has received much academic and practitioner attention (Lamberton and Stephen 2016).”
Digital marketing: A framework, review and research agenda (2017, positive): “The article by Lamberton and Stephen (2016) focuses on consumer psychology, motivations, and expressions in digital environments to highlight a few.”
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest (2019, background): “To date, research has focused on product-related social media posting as a form of WOM or information diffusion and has predominantly considered how such actions affect those who see the posts (i.e., receivers) rather than the transmitters themselves (Lamberton and Stephen 2016; Stephen 2016).”
Setting the future of digital and social media marketing research: Perspectives and research propositions (2020, background): “ecommerce, online brand communities, digital advertising tactics, live chat services, mobile services) have since revolutionized the engineering of compelling customer experiences ofering new ways to reach, inform, sell to, learn about, and provide service to customers that have an overarching socia”
“Service Encounter 2.0”: an investigation into the roles of technology, employees and customers (2017, background): “Stimulated by the swift development of digital platforms (Lamberton & Stephen, 2016) and IoT (Ng & Wakenshaw, 2017), this role is rapidly gaining traction.”
Online Shopping and Social Media: Friends or Foes? (2017, background): “Second, this study answers recent calls for more research to consider how social network usage is related to consumers’ behaviors outside social media channels (Lamberton and Stephen 2016; Stephen 2016).”
Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity (2018, background): “In this context, consumers act as agents that can amplify or undermine the effect of marketing actions (Lamberton and Stephen, 2016).”
Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases (2020, background): “…of various types of social media during the customer journey: examples include firm-generated content (Colicev et al. 2018), social influencers (Hughes, Swaminathan, and Brooks 2019), and the consumers’ individual expression on social media (Hollebeek and Macky 2019; Lamberton and Stephen 2016).”
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages (2019, result): “Beyond these four main contributions, our empirical assessment corroborates several results from emerging research on social media (Lamberton and Stephen 2016).”
Creating Effective Online Customer Experiences (2018, background): “Recommendation agents combine verbal and visual information to generate a list of alternatives to the focal product (Lamberton and Stephen 2016).”