Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion

By R. Naylor, Cait Lamberton, David A. Norton. 2011

165 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7e430358e3c822c68260f485af08f80471a1c389

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Han Zhang
2. Samuel D. Bond
3. Dezhi Yin

In Marketing

1. Victoria D. Bush
2. Pradeep Racherla
3. Han Zhang
4. Samuel D. Bond
5. Dezhi Yin
6. R. King

In Sociology and Political Science

1. Han Zhang
2. Dezhi Yin
3. Victoria D. Bush
4. Pradeep Racherla
5. Samuel D. Bond
6. R. King
7. Matthew D. Rocklage
8. R. Fazio

Citations in the corpus

• Keep Your Cool or Let it Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews (2017, methodology): “Recent findings in onlineWOM document an egocentric process, in which message recipients tend to assume underlying similarity with senders unless explicitly informed otherwise (He and Bond 2013; Naylor, Lamberton, and Norton 2011).”
• What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014, background): “For instance, in a situation of perceived ambiguity of a review, consumers use egocentric anchors as a basis for their decisions (Naylor, Lamberton, and Norton 2011).”