Lauren Grewal
Sociology and Political Science · 2019
A researcher in the Science corpus: 2 papers; trusts 15 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 62 citations into it
- Marketing — 38 citations into it
- Social Psychology — 15 citations into it
- Information Systems and Management — 10 citations into it
Whom Lauren Grewal trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Andrew T. Stephen
- Americus Reed
- Jonah A. Berger
- Morgan K. Ward
- S. Spencer
- Jennifer Edson Escalas
- Leslie K. John
- D. Oyserman
- R. Belk
- Cait Lamberton
Papers from Lauren Grewal's perspective
Ordered by how strongly the researchers Lauren Grewal trusts endorse each paper. Same corpus, a different order for every researcher.
- You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
- Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
- Self‐Construal, Reference Groups, and Brand Meaning
- Where Consumers Diverge from Others: Identity Signaling and Product Domains
- Establishing a causal chain: why experiments are often more effective than mediational analyses in examining psychological processes. (Journal of Personality and Social Psychology)
- Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior
- Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
- Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? (Marketing science (Providence, R.I.))
- Sticky Priors: The Perseverance of Identity Effects on Judgment
- Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
Their papers
- The future of social media in marketing (2019) — 1,573 citations
- When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest (2019) — 137 citations