Hongshuang Li
Marketing · 2017
A researcher in the Science corpus: 1 paper; trusts 39 researchers and is trusted by 5 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 60 citations into it; #3,130 of 6,289 by trust here, #3,283 by citations
- Sociology and Political Science — 34 citations into it; #11,654 of 22,756 by trust here, #10,781 by citations
- Strategy and Management — 21 citations into it
- Management Science and Operations Research — 20 citations into it
- Information Systems and Management — 8 citations into it
- Organizational Behavior and Human Resource Management — 5 citations into it
- Statistical and Nonlinear Physics — 5 citations into it
Whom Hongshuang Li trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Avi Goldfarb
- Venkatesh Shankar
- Andrew T. Stephen
- Barry L. Bayus
- Catherine E. Tucker
- Duncan J. Watts
- Xavier Drèze
- Yannis Bakos
- M. Yadav
- Xinxin Li
Who trusts Hongshuang Li overall
Papers from Hongshuang Li's perspective
Ordered by how strongly the researchers Hongshuang Li trusts endorse each paper. Same corpus, a different order for every researcher.
- A Comparison of Online and Offline Consumer Brand Loyalty
- Deriving Value from Social Commerce Networks
- Internet Recommendation Systems
- Privacy Regulation and Online Advertising (Management Sciences)
- Bundling and Competition on the Internet
- Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community (Management Sciences)
- Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
- From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
- Marketing in Computer-Mediated Environments: Research Synthesis and New Directions
- Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning
Their papers
- Digital marketing: A framework, review and research agenda (2017) — 1,363 citations