Randolph E. Bucklin

Marketing · 2003–2015

A researcher in the Science corpus: 6 papers; trusts 15 researchers and is trusted by 31 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 38 citations into it; #411 of 6,289 by trust here, #221 by citations
• Sociology and Political Science — 26 citations into it; #2,535 of 22,756 by trust here, #1,153 by citations
• Management Science and Operations Research — 17 citations into it; #7,550 of 11,946 by trust here, #7,638 by citations
• Statistics and Probability — 7 citations into it
• Strategy and Management — 6 citations into it; #2,744 of 10,874 by trust here, #1,161 by citations

Whom Randolph E. Bucklin trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Alan E. Gelfand
2. Adrian F. M. Smith
3. Sunil Gupta
4. Gary King
5. Christopher A. Sims
6. Puneet Manchanda
7. Wendy W. Moe
8. Chang-Hoan Cho
9. Avi Goldfarb
10. Eric J. Johnson

Who trusts Randolph E. Bucklin overall

1. Joel Gehman
2. Catarina Sismeiro
3. Cait Lamberton
4. Anindya Ghose
5. Andrew T. Stephen
6. Philippe Duverger
7. Koen Pauwels
8. Sha Yang
9. Matthew G. Grimes
10. Ram Bezawada

Papers from Randolph E. Bucklin's perspective

Ordered by how strongly the researchers Randolph E. Bucklin trusts endorse each paper. Same corpus, a different order for every researcher.

1. Sampling-Based Approaches to Calculating Marginal Densities
2. Modeling the Clickstream: Implications for Web-Based Advertising Efforts
3. The Category-Demand Effects of Price Promotions
4. Bayesian measures of model complexity and fit
5. Using Online Conversations to Study Word-of-Mouth Communication
6. A Model of Web Site Browsing Behavior Estimated on Clickstream Data
7. Dynamic Conversion Behavior at E-Commerce Sites (Management Sciences)
8. Logistic Regression in Rare Events Data (Political Analysis)
9. Do Promotions Benefit Manufacturers, Retailers, or Both? (Management Sciences)
10. The Effect of Banner Advertising on Internet Purchasing

Their papers

• Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009) — 2,578 citations
• Determining Influential Users in Internet Social Networks (2010) — 752 citations
• A Model of Web Site Browsing Behavior Estimated on Clickstream Data (2003) — 464 citations
• From Generic to Branded: A Model of Spillover Dynamics in Paid Search Advertising (2008) — 392 citations
• Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment (2015) — 189 citations
• Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach (2004) — 324 citations