The Construction of Preference: When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?

By Sheena Iyengar, M. Lepper. 2006

3,049 citations recorded by the source corpus.

Subfields: Global and Planetary Change, Political Science and International Relations, Cognitive Science & Psychology, Philosophy, Economics & Operations Research

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Citations in the corpus

Anticipating Safety Issues in E2E Conversational AI: Framework and Tooling (2021, neutral): “A related observation is that overabundance of choice can lead to disengagement (Iyengar & Lepper, 2000; Sethi-Iyengar et al., 2004).”
Choice: Towards a Standard Back-pocket Model (2009, background): “One is tempted to speculate that this may, in fact, be a neural account for the choice-set size effects which have recently been examined in human choosers (see, for example, Iyengar and Lepper, 2000 ).”
A User's Guide to Debiasing (2014, neutral): “Even highly educated individuals sometimes have difficulty identifying the best options (Thaler & Sunstein, 2008), and some people are so overwhelmed that they do not choose (Iyengar & Lepper, 2000).”
The maximizing mind-set (2014, background): “, Iyengar et al. 2006; Schwartz et al. 2002) conceptualized the maximizing (vs. satisficing) construct as one bipolar rather than two unipolar dimensions, with individuals who score relatively higher on the maximizing scale being referred to as maximizers and those who score lower being referred to ”
Fear of missing out: prevalence, dynamics, and consequences of experiencing FOMO (2018, background): “This may result in choice paralysis (Iyengar and Lepper 2000), which has been found to occur when an extensive array of choices is detrimental to a person’s ability to make a decision.”
Overchoice and Assortment Type: When and Why Variety Backfires (2005, positive): “Supporting this contention, Iyengar and Lepper (2000) found that subjects experienced greater levels of 5 One could call this “complexity,” with a nonalignable assortment growing complex more quickly than an alignable one. regret in their chosen item when they chose from a larger rather than a…”
Decision speed and choice regret: When haste feels like waste (2011, methodology): “We adapted a paradigmused by Iyengar and Lepper (2000) inwhich participants chose and consumed one chocolate from a set of six or 30.”
Effects of Preschool Parents' Power Assertive Patterns and Practices on Adolescent Development (2010, background): “As Iyengar and Lepper (2000 ) suggested, unconstrained freedom of choice may result in a sense of indeterminacy and groundlessness, rather than empowerment and self-sufficiency.”
Happiness, freedom and control (2009, methodology): “For example, Iyengar and Lepper (2000) and Sethi-Iyengar et al.”
Decision Difficulty in the Age of Consumer Empowerment (2014, positive): “Prior research has demonstrated that consumers experience increasing decision difficulty when choosing among the greater numbers of grocery store items (Iyengar & Lepper, 2000), Medicare D plans (Bundorf & Szrek, 2010), and 401(k) funds (Morrin, Inman, Broniarczyk, Nenkov, & Reuter, 2012).”
Unsure what the future will bring? You may overindulge: Uncertainty increases the appeal of wants over shoulds (2012, neutral): “Past research on choice overload suggests that complex choices reduce individuals’ willingness to make purchases (Iyengar and Lepper, 2000) just as uncertainty has previously been shown to”