Michael Trusov

Marketing · 2009–2017

A researcher in the Science corpus: 5 papers; trusts 15 researchers and is trusted by 29 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 56 citations into it; #479 of 6,289 by trust here, #216 by citations
• Sociology and Political Science — 55 citations into it; #1,872 of 22,756 by trust here, #940 by citations
• Management Science and Operations Research — 20 citations into it
• Artificial Intelligence — 19 citations into it
• Economics and Econometrics — 17 citations into it

Whom Michael Trusov trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Christopher A. Sims
2. David Godes
3. Koen Pauwels
4. Xinxin Li
5. Yong Liu
6. Andrew T. Stephen
7. Diane Lambert
8. Robert Kozinets
9. Anindya Ghose
10. Dina Mayzlin

Who trusts Michael Trusov overall

1. Philippe Duverger
2. Jonah A. Berger
3. Andrew T. Stephen
4. Cait Lamberton
5. Koen Pauwels
6. Anindya Ghose
7. Ram Bezawada
8. Reinhold Decker
9. Sanjeev Dewan
10. Paulo B. Góes

Papers from Michael Trusov's perspective

Ordered by how strongly the researchers Michael Trusov trusts endorse each paper. Same corpus, a different order for every researcher.

1. Using Online Conversations to Study Word-of-Mouth Communication
2. Self-Selection and Information Role of Online Product Reviews
3. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
4. The Category-Demand Effects of Price Promotions
5. Determining Influential Users in Internet Social Networks
6. Do online reviews matter? - An empirical investigation of panel data (Decision Support Systems)
7. Do Promotions Benefit Manufacturers, Retailers, or Both? (Management Sciences)
8. Bayesian measures of model complexity and fit
9. A multi-stage model of word-of-mouth influence through viral marketing
10. Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning

Their papers

• Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009) — 2,578 citations
• Determining Influential Users in Internet Social Networks (2010) — 752 citations
• Measuring the Value of Social Dynamics in Online Product Ratings Forums (2010) — 705 citations
• Estimating Aggregate Consumer Preferences from Online Product Reviews (2010) — 366 citations
• Online Shopping and Social Media: Friends or Foes? (2017) — 116 citations