Guohua Wu
Sociology and Political Science · with Sun · 2004–2011
A researcher in the Science corpus: 4 papers; trusts 18 researchers and is trusted by 7 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 25 citations into it; #5,717 of 22,756 by trust here, #4,616 by citations
- Marketing — 24 citations into it
- Information Systems and Management — 10 citations into it; #1,197 of 3,842 by trust here, #2,689 by citations
- Organizational Behavior and Human Resource Management — 7 citations into it
Whom Guohua Wu trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Sally J. McMillan
- Ann E. Schlosser
- Lisa R. Klein
- J. Mowen
- Jang-Sun Hwang
- Esther Thorson
- Shelly Rodgers
- Yinlong Zhang
- L. Shrum
- Yuping Liu
Who trusts Guohua Wu overall
- Mark Yi-Cheon Yim
- Shu-Chuan Chu
- G. van Noort
- C. Yen
- Paul L. Sauer
- Yonghee Kim
- E. V. van Reijmersdal
- C. Tang
Papers from Guohua Wu's perspective
Ordered by how strongly the researchers Guohua Wu trusts endorse each paper. Same corpus, a different order for every researcher.
- The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
- A four-part model of cyber-interactivity (New Media & Society)
- Is Online Buying Out of Control? Electronic Commerce and Consumer Self-Regulation
- Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions
- Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior
- Spent Resources: Self‐Regulatory Resource Availability Affects Impulse Buying
- Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
- Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
- The 3M Model of Motivation and Personality
- Using Online Conversations to Study Word-of-Mouth Communication
Their papers
- Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences (2006) — 685 citations
- Trait Predictors of Online Impulsive Buying Tendency: A Hierarchical Approach (2011) — 135 citations
- The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude Toward the Website (2005) — 314 citations
- Consumption patterns of Chinese urban and rural consumers (2004) — 136 citations