Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences

By Tao Sun, Seounmi Youn, Guohua Wu, Mana Kuntaraporn. J. Comput. Mediat. Commun., 2006

685 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/1b69ae53c3a7176b31f5f5881448e698482fa4a6

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Citations in the corpus

Electronic word of mouth: The effects of incentives on e‐referrals by senders and receivers (2013, background): “Lastly, researchers have considered product innovativeness (Sun et al., 2006), how often consumers expect to buy the product, how much money is spent to support the viral campaign (Neff, 2007), and consumer innovativeness (Shoham and Ruvio, 2008) as influencers of online WOM marketing.”
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms (2012, background): “[39] also proposed an integrated model to explore the antecedents and consequences of eWOM in the context of music-related communication.”
Assisting consumers in detecting fake reviews: The role of identity information disclosure and consensus (2016, background): “As opposed to traditional word-of-mouth (WOM) communication that takes place face-to-face (Arndt, 1967; Sun et al., 2006), its digital counterpart—electronic word-of-mouth (eWOM) (e.g., online reviews)—is characterized by asynchronized communication between complete internet users with limited…”
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising (2018, background): “For instance, personal traits and motivations, such as opinion leadership (Sun et al. 2006), self-efficacy (Gruen, Osmonbekov, and Czaplewski 2006), altruism, and self-interest (Hennig-Thurau et al. 2004), were found to be associated with e-WOM sharing intention.”
Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda (2014, background): “With the exception of single study (Grewal et al. 2000), many studies (Goldsmith and Hofacker 1991; Flynn and Goldsmith 1993; Goldsmith et al. 1998; Roehrich 2004; Jordaan and Simpson 2006; Sun et al. 2006) suggested a significantly positive relationship between DSI and product involvement.”
Viral marketing: Motivations to forward online content (2010, background): “For example, Sun et al. (2006) found that Internet usage was significantly related to forwarding and chatting and suggested that familiarity with the Internet is a prerequisite for online opinion leaders.”
Hotel attribute performance, eWOM motivations, and media choice (2015, positive): “Due to the speed, convenience, and one-to-many reach, eWOM's influence has projected far beyond the reach of traditional WOM (Sun et al., 2006).”
The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students (2014, background): “Opinion passing is a behavior more likely to occur in an online social context (e.g., SNSs) where multidirectional communication is facilitated; it involves forwarding an opinion originating from another connection (Sun et al. 2006).”
eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making (2014, background): “Extant research has investigated the antecedents of opinionseeking and opinion-giving behaviors (Berger and Schwartz 2011; Hennig-Thurau et al. 2004; Liao and Chou 2012; King, Racherla, and Bush 2014; Ridings, Gefen, and Arinze 2006; Shoham and Ruvio 2008; Sun et al. 2006).”
Antecedents of travellers' electronic word-of-mouth communication (2013, background): “…2004), online consumer-opinion platforms (Cheung & Lee, 2012), virtual worlds (Eisenbeiss, Blechschmidt, Backhaus, & Freund, 2012), writing online comments (Hennig-Thurau et al., 2004), writing online travel reviews (Yoo & Gretzel, 2008), and music-related communication (Sun et al., 2006).”
Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth (2015, background): “Often sWOM is provided within a firmly established, deeply rooted, or everyday-based circle of people, such as family, friends, schoolmates, and acquaintances (Okazaki, 2008; Sun et al., 2006).”