Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions

By Ann E. Schlosser. 2003

681 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/164bc931af1b0c2a25e0f65fead420580cba391d

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Citations in the corpus

Creating Effective Online Customer Experiences (2018, background): “Thus, sensory appeal can affect perceptions of product performance (Weathers, Sharma, and Wood 2007) and purchase intentions (Schlosser 2003).”
The Effect of Mere Touch on Perceived Ownership (2009, background): “Schlosser (2003, 2006) revealed that object interactivity in the context of virtual objects produces more vivid mental images compared to text or static pictures of an object.”
The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude Toward the Website (2005, methodology): “Others conceptualized interactivity from a subjective or perception perspective and measured interactivity using a scale (Cho and Leckenby 1999; Jee and Lee 2002; Hwang and McMillan 2002; Schlosser 2003; Wu 1999; Yoo and Stout).”
How do 3-dimensional images promote products on the Internet? (2014, background): “Unlike direct experience, virtual experience occurs in the mind's eye to deliver mental images of sensory modalities (Schlosser, 2003).”
Effect of image interactivity technology on consumer responses toward the online retailer (2005, background): “Envisioning oneself in these fantasies or imagery appears to be enhanced by inter-activity of a site (Schlosser, 2003) and when viewing the product on a body form (Fiore, Yan, & Yoh, 2000), which help support the effect of virtual modeling on experiential value.”
Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience (2014, background): “Interaction with the product contributes to reduce perceived risks [40] and generates stronger purchase intention than that generated by passive information [62].”
The fairyland of Second Life: Virtual social worlds and how to use them (2009, background): “Here, the possibility of virtually experiencing products prior to purchase is likely to lead to more favorable attitudes and higher purchase intentions due to higher object interactivity (Schlosser, 2003, 2006).”
The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses (2006, background): “Empirical research (Klein, 2003; Schlosser, 2003) shows that simple technologies providing interactivity have positive effects on consumers’ attitudes.”
Gender differs: assessing a model of online purchase intentions in e‐tail service (2005, background): “Attitudes toward buying on the internet are defined as a consumer’s positive or negative feelings about performing the purchasing behaviors on the internet (Schlosser, 2003).”
Determinants of FDI in BRICS Countries: A panel analysis (2008, background): “Media richness may lead to a real (authentic) experience, according to research on online shopping (Algharabat and Dennis, 2009a; Klein, 2003; Schlosser, 2003).”