Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?

By Satya Menon, Barbara E. Kahn. 2003

573 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/ed0d0929ec9793fc64477218a6fcd125b215a3b9

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In Marketing

1. Bohyun Yoon
2. J. Lee
3. Ryan Byun
4. T. Green
5. J. Peloza
6. Victoria D. Bush
7. Longinos Marín
8. Joshua M. Parcha

In Strategy and Management

1. Bohyun Yoon
2. J. Lee
3. Ryan Byun
4. T. Green
5. Victoria D. Bush
6. J. Peloza
7. Longinos Marín
8. J. Reast

Citations in the corpus

• Giving Time, Time After Time: Work Design and Sustained Employee Participation in Corporate Volunteering (2012, background): “Alternatively, the cause can also be value-congruent when it is aligned with the organization’s identity, focusing on issues that are central, distinctive, and enduring (Albert & Whetten, 1985) to the organization (e.g., Ellen, Mohr, & Webb, 2000; Menon & Kahn, 2003; Sen & Bhattacharya, 2001).”
• How does corporate social responsibility create value for consumers (2011, background): “However, Menon and Kahn (2003) find that consumers are more likely to support firms that engage in cause-related marketing when compared to firm involvement in advocacy advertising (e.g. encouraging consumers to support a given social issue with no overt request to purchase from the firm).”
• Value-Enhancing Capabilities of CSR: A Brief Review of Contemporary Literature (2014, background): “…of firm performance, such as enhanced operating efficiency (Porter & Kramer, 2002; Saiia et al., 2003; Brammer & Millington, 2005), product market gains (Menon & Kahn, 2003; Bloom et al., 2006), improved employee productivity (Tuzzolino & Armandi, 1981; Trevino & Nelson, 2004; Valentine &…”
• Does sponsorship work in the same way in different sponsorship contexts (2010, background): “…leagues, teams, and players (Crompton, 2004; Verity, 2002), although there is also increasing interest in cultural sponsorships (Irwin et al., 2003; Menon and Kahn, 2003; Polonsky and Wood, 2001; Quester and Thompson, 2001; Rifon et al., 2004; Ruth and Simonin, 2003; Simmons and Becker-Olsen,…”
• The impact of perceived CSR on corporate reputation and purchase intention (2019, background): “……treats employees very wella Economic Bigné et al. (2005), Bigné and Currás (2008), Dean Lichtenstein et al. (2004), Maignan and Ferrell (2001), Menon and Kahn (2003), Van Herpen et al. (2003) pCSR2: …is socially responsible Social pCSR3: …helps civil society organisations in the community…”
• How Corporate Social Advocacy Affects Attitude Change Toward Controversial Social Issues (2020, background): “Conversely, low fit might signal to individuals that the corporation cares deeply about an issue, and hence generate more favorable thoughts (see Menon & Kahn, 2003).”
• Determinants of Consumer Attributions of Corporate Social Responsibility (2016, background): “Corporate motives of CSR have been discussed as a major variable explaining consumers’ reactions to CSR (Forehand and Grier 2003; Menon and Kahn 2003; Sen et al. 2006; Webb and Mohr 1998).”
• Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification (2017, background): “which means that scholars who support positive moderating effect (Sen and Bhattacharya 2001; Menon and Kahn 2003), negative moderating effect (Forehand and Grier 2003), or no significant effect (Lafferty 2007, 2009; Hoek and Gendall 2008) exist.”
• To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing (2012, methodology): “Specifically, we used a revenue-producing cause-related marketing approach; that is, the contribution to the cause occurred through consumer purchase (Menon and Kahn 2003; Varadarajan and Menon 1988).”
• Researches in Corporate Social Responsibility: A Review of Shifting Focus, Paradigms, and Methodologies (2011, result): “However, these studies have again shown mixed results with regard to the impact of CSR initiatives on the buying behavior of the customers and their overall perception about the company and its brands (Brown and Dacin 1997; Manaktola and Jauhari, 2007; Menon and Kahn, 2003; Murray and Vogel, 1997; O”