The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness

By Joseph R. Priester, Richard E. Petty. 2003

365 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e17c9ce564f464ffdc72b7d34893884d126c5260

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Citations in the corpus

Attitudes and persuasion. (2006, neutral): “This latter analytic process also was suggested in the development of attitude accessibility from the elaboration of attitude-relevant information (Priester & Petty 2003).”
On the dangers of pulling a fast one: Advertisement disclaimer speed, brand trust, and purchase intention (2012, background): “Evidence consistent with this idea comes from research demonstrating that people tend not to scrutinize message content from clearly honest sources (Priester and Petty 1995, 2003).”
Consumer conviction and commitment: An appraisal-based framework for attitude certainty (2014, background): “In contrast, if an individual is not under time pressure, he or she might instead attend carefully to the message and focus more on the content (Priester & Petty, 2003), which might lead to greater reliance on a completeness appraisal.”
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019, background): “For traditional celebrities, trustworthy endorsers seem to have more persuasive power than untrustworthy endorsers (e.g., Priester and Petty 2003), and perceived endorser expertise has been found to positively affect product attitudes and purchase intentions (e.g., Ohanian, 1991; Eisend and Langner…”
The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice (2004, background): “Attitude accessibility has been advanced as an indicator of attitude strength (Fazio 1995), and research has demonstrated that elaborated (i.e., strong) attitudes come to mind faster than relatively nonthoughtfully formed (i.e., weak) attitudes (Petty et al. 1995; Priester and Petty 2003).”
A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “…but when it fosters a negative interpretation (e.g., the match implies a boring message), it is likely to decrease processing, though little research has explicitly addressed this prediction or situations in which a negative meaning (e.g., suspicion) could enhance thinking (Priester & Petty, 2003).”
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog (2018, background): “Hence, a trustworthy influencer is one who is perceived as honest and sincere (Priester and Petty 2003).”
The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes (2008, methodology): “We operationalize this measure as a blog reader's predisposition to respond in a positive or negative manner to the Yottabyte Laptop when he or she reads the brand-related information on the blogs, assessed with a five-item, seven-point semantic differential scale (Priester and Petty 2003).”