The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective

By Rohini Ahluwalia, Zeynep Gürhan‐Canli. 2000

330 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/60c1812d2fe7b3b738b667c628377d3d38bf27b8

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Citations in the corpus

Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure (2011, background): “In the literature, fit may correspond variously to similarity (Aaker and Keller, 1990; Ahluwalia and Gürhan-Canli, 2000), to consistency (Houston, Childers and Heckler, 1987; Lane, 2000) or to the logical character of the link (Tauber, 1988, 1993).”
The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues (2017, background): “According to the accessibility-diagnosticity framework, a piece of information is said to be diagnostic if it helps consumers assign the focal product to a cognitive category or aids them in achieving a decision goal (Ahluwalia & Gürhan-Canli, 2000; Herz & Diamantopoulos, 2013).”
Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit (2008, neutral): “Consistent with the accessibility-diagnosticity perspective ( Ahluwalia & Gurhan-Canli, 2000; Feldman & Lynch, 1988), our research suggests that extension fit is deemed as more diagnostic to consumers”
Modeling the brand extensions' influence on brand image (2009, background): “The weight that consumers attach to the information will depend on its accessibility (Ahluwalia and Gürhan-Canli, 2000).”
Moral disengagement of hotel guest negative WOM: moral identity centrality, moral awareness, and anger. (2014, background): “According to the salience-diagnosticity perspective of information processing, a piece of information is more likely to be processed for judgment when the information is relevant to the evaluation task (Ahluwalia & Gurhan-Canli, 2000).”
Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007, background): “Definitions of congruence, under this label or other names, are found in the brand extension literature, starting with Boush et al. (1987) who stated, somewhat vaguely, that a new product should be similar to the others offered by the brand.”
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products (2016, background): “869, adapted from Ahluwalia and Gürhan-Canli (2000); Mhedonic=3.”
Categorization theory and research in consumer psychology: category representation and category-based inference (2008, background): “In a follow-up study of brand enhancement and dilution, Ahluwalia and Gurhan-Canli (2000) predicted that negative information would be more diagnostic than positive information when evaluating close (typical) new brand extensions, but that positive information would be more diag nostic than…”
Consumer attitude toward brand extensions : An Integrative Model and Research Propositions (2003, background): “INSERT FIGURE 5 AROUND HERE The moderating role of fit on reciprocal effects has also received sustained attention (e. g. Boush & Loken, 1991; Morrin, 1999; Ahluwalia & Gürhan-Canli, 2000).”
Asymmetric effects of online consumer reviews (2015, positive): “Thus, online consumer reviews that indicate the direction of attitudes toward the products (vividness, referring to accessibility) by describing the acceptable reasons (diagnosticity) are more useful than cues which are vague (Ahluwalia & Gurhan-Canli, 2000).”
Herding in online product choice (2006, background): “However, on-line marketers should pay attention to negative customer reviews, because negative information is more diagnostic than positive information (Ahluwalia & Gurhan-Canli, 2000) and the herding effects are offset significantly by negative comments.”
The impact of brand extensions on brand personality: experimental evidence (2005, background): “…the detection of “positive” (i.e. core brand enhancement) and “negative” (i.e. core brand dilution) extension effects (see Loken and John, 1993; Milberg et al. , 1997; Ahluwalia and Gu¨rhan-Canli, 2000), a monotonic interpretation of brand personality dimensions is neither possible nor appropriate.”