The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations

By Zeynep Gürhan‐Canli. 2003

93 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/11e4cf805234f96e1f2635d6bb973ee84f7ca549

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sajeev Varki
2. Christy Ashley
3. R. Srinivasan
4. P. Herr
5. Shrihari Sridhar
6. Daniel A. Sheinin
7. Frank Kardes
8. C. Haugtvedt

In Social Psychology

1. R. Srinivasan
2. P. Herr
3. Shrihari Sridhar
4. Frank Kardes
5. C. Haugtvedt

In Sociology and Political Science

1. Sajeev Varki
2. Christy Ashley
3. R. Srinivasan
4. P. Herr
5. Shrihari Sridhar
6. Daniel A. Sheinin
7. Frank Kardes
8. C. Haugtvedt

Citations in the corpus

• Social Influence Effects in Online Product Ratings (2012, background): “While evaluating product experiences, consumers find some variability in product quality acceptable and extreme variability unacceptable (Gürhan-Canli 2003; Kardes and Allen 1991).”
• Handbook of Consumer Psychology (2018, background): “…Meyvis and Janiszewski (2004) investigated how breadth of brand categories aff ects brand associations and perceptions of brand extensions (see also Gurhan-Canli, 2003); Wood and Lynch (2002) examined the eff ects of expertise or prior knowledge about products on learning of new information and…”
• The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments (2011, background): “Obviously, to enter long-term memory, information must be filtered and processed through short-term memory (Bettman 1979; Braun-LaTour and LaTour 2004; Gürhan-Canli 2003; Olson 1978).”