Siva K. Balasubramanian

Marketing · 2000–2011

A researcher in the Science corpus: 7 papers; trusts 2 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 21 citations into it; #2,705 of 6,289 by trust here, #1,053 by citations
• Sociology and Political Science — 10 citations into it; #11,430 of 22,756 by trust here, #6,533 by citations
• Organizational Behavior and Human Resource Management — 7 citations into it; #5,240 of 8,741 by trust here, #3,494 by citations

Whom Siva K. Balasubramanian trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Christine Moorman
2. Amos Tversky
3. Cristel A. Russell
4. Daniel Kahneman
5. Michelle R. Nelson
6. M. Holbrook
7. Scot Burton

Who trusts Siva K. Balasubramanian overall

1. E. V. van Reijmersdal
2. Pierre Chandon
3. Brian Wansink
4. A. Drichoutis
5. Marc Fetscherin
6. Edith G. Smit
7. George R. Milne
8. Scot Burton
9. Jörg Matthes
10. Ralf Terlutter

Papers from Siva K. Balasubramanian's perspective

Ordered by how strongly the researchers Siva K. Balasubramanian trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Quasi Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act
2. Applied Linear Statistical Models
3. Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Perceptions of Disease-Related Risks, and Trust
4. The framing of decisions and the psychology of choice.
5. Perception of food safety and changes in food consumption habits: a consumer analysis
6. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
7. What's in and What's Out: Questions on the Boundaries of the Attitude Construct
8. We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk
9. Psychological Implications of Customer Participation in Co-Production
10. The psychology of interpersonal relations

Their papers

• Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006) — 497 citations
• Brand romance: a complementary approach to explain emotional attachment toward brands (2011) — 169 citations
• Public Attitudes toward Agrobiotechnology: The Mediating Role of Risk Perceptions on the Impact of Trust, Awareness, and Outrage (2004) — 162 citations
• Agro‐biotechnology and organic food purchase in the United Kingdom (2005) — 127 citations
• Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act (2002) — 353 citations
• Public Perceptions and Willingness-to-Pay a Premium for Non-GM Foods in the US and UK (2001) — 128 citations
• Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications (2000) — 162 citations