Public Perceptions and Willingness-to-Pay a Premium for Non-GM Foods in the US and UK

By W. Moon, Siva K. Balasubramanian. 2001

128 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/607f5af7d770021b7c1348a3788b24807b1e4920

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Rambalak Yadav
2. Govind Swaroop Pathak
3. Naveed Ahmed
4. M. Y. Bhutto
5. Kamonthip Maichum
6. Mercedes Sánchez
7. T. Pham
8. Cai Li

Citations in the corpus

• Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017, background): “…and willingness to pay for green products in few studies such as eco-labeled appliances and furniture (Shen, 2008), environmentally friendly food products (Moon and Balasubramanian, 2002) and green hotels (Kang et al., 2012) which further influence the consumer's intention to buy green products.”