What's in and What's Out: Questions on the Boundaries of the Attitude Construct

By C. Whan Park, D. Macinnis. 2006

242 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/a86db98abf4a6d22aa5ca0e6fca7d67da65b6c0a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ning Chen
2. Arnold Japutra
3. Siva K. Balasubramanian
4. Hemant Patwardhan
5. Lyndon Simkin
6. Sara H. Hsieh
7. L. Dwyer
8. Jay Kandampully

In Organizational Behavior and Human Resource Management

1. Ning Chen
2. L. Dwyer
3. Siva K. Balasubramanian
4. Hemant Patwardhan
5. Arnold Japutra
6. Lyndon Simkin
7. Sara H. Hsieh
8. Jay Kandampully

In Social Psychology

1. Ning Chen
2. Arnold Japutra
3. Lyndon Simkin
4. Sara H. Hsieh
5. L. Dwyer
6. Bernd H. Schmitt
7. Aihwa Chang
8. Y. Ekinci

Citations in the corpus

• The role of emotional aspects in younger consumer‐brand relationships (2012, background): “Emotional attachment, a relationship-based construct, is formed based on aesthetics and a “hot affect” or hedonic domain such as sensory pleasure, rather than on a cognitive basis such as brand trust or source credibility (Park and Macinnis, 2006).”
• The Psychological Mechanism of Brand Co-creation Engagement (2016, background): “Past studies on psychological states of consumer brand relationships have focused on individual consumer's experience toward a brand (Park et al. 2010), such as brand attachment (Park and MacInnis 2006) and brand love (Ahuvia 2005).”
• Consumer-Retailer Emotional Attachment: Some Antecedents and the Moderating Role of Attachment Anxiety (2010, unknown): “However, research in psychology and marketing suggests that attachments can extend beyond person-to-person relationship contexts (Thomson and Johnson, 2006) to possessions (Kleine and Baker, 2004; Ball and Tasaki, 1992), places (Williams and Vaske, 2003; Moore and Graefe, 1994), and companies or bra”
• Brand romance: a complementary approach to explain emotional attachment toward brands (2011, background): “Calling for greater research in this area, Park and MacInnis (2006)”
• Experience Marketing: Concepts, Frameworks and Consumer Insights (2011, background): “Experience also differs from the effect of strong emotional bonds between a consumer and a brand (Thomson et al., 2005; Park and MacInnis, 2006; Park et al., 2010).”