Psychological Implications of Customer Participation in Co-Production

By Neeli Bendapudi, Robert P. Leone. 2003

1,560 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/89a5514188f6ca462710b828fd6c18ecbccf2744

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Citations in the corpus

Socializing to Co-Produce (2013, background): “Previous studies (e.g., Bendapudi and Leone 2003) mainly focus on defining consumer co-production behavior and on explaining its impact on service delivery and customer satisfaction.”
Emotional bonding with personalised products (2009, background): “Depending on the extent to which the personalisation process was performed successfully, the personalised product may represent a personal accomplishment to the owner, because consumers created it themselves (Bendapudi and Leone 2003, Franke and Piller 2004).”
The "I Designed It Myself" Effect in Mass Customization (2010, background): “The process experience of self-designing the product and the effort involved have been portrayed as a disutility impacting the customer’s willingness to use an MC toolkit and the likelihood of abandoning the customization process without actually buying the product (Bendapudi and Leone 2003, Dellaer”
Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products (2014, background): “Bendapudi and Leone (2003) asked participants to consider situations where they select and then physically build the product (e.g., bookshelf, poster frame).”
Not always co-creation: introducing interactional co-destruction of value in service-dominant logic (2010, background): “), rather than a mere co-producer of the core offering (product or service) that enables the delivery of the experience ( Bendapudi and Leone, 2003”
Customer experience challenges: bringing together digital, physical and social realms (2018, background): “In low physical complexity, low digital density and high social presence environments, research is deepening our understanding of how customers’ evaluate experiences in which they actively engage, participate or co-produce (Bendapudi and Leone, 2003).”
Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale (2011, background): “Such motivation enhances customer perceptions of service quality (Dabholkar 1996) through entertainment/pleasure as well as perceived control of the SST co-production experience (Auh et al. 2007; Bendapudi and Leone 2003).”
Value co-creation: concept and measurement (2014, background): “Engagement, interaction, self-service, and experience are recognized as the important elements of the joint creation of value (Bendapudi and Leone 2003).”